Who this is for
Coaches with a small but warm audience who want more sales in two weeks.
What you will get
- A ready 14‑day plan.
- Daily posts and message scripts.
- A simple conversion tracker.
How we built this
We studied small launches that worked without ads. We kept the parts that drive replies and sign‑ups. Advisors reviewed this guide.
The offer (keep it simple)
- Result: one clear outcome (e.g., “drop 2–4 lb” or “lift 5% more”).
- Time: 14 days.
- Support: group chat + 2 check‑ins.
- Price: free or low ticket ($19–$49) to reduce drop‑off.
Tip
If you charge, give a small credit toward your paid plan at the end.
The calendar (what to post each day)
Use the CSV download to copy/paste the plan.
Days 1–3: Build interest
- Day 1: announce the challenge + one tip.
- Day 2: short story + client mini‑win.
- Day 3: “last spots” reminder.
Days 4–12: Daily wins
- One short tip, one small action (10‑minute walk, water goal, protein target).
- Share 1–2 real wins from participants.
Days 13–14: Convert
- Share top wins and next‑step plan.
- Book 1:1 calls or share a direct payment link.
Download: Challenge Calendar (CSV)/blog/assets/14-day-challenge-calendar.csv
How to run the group
- One daily post, one daily reminder.
- Simple rules: be kind, do the task, share a win.
- Two check‑ins (end of week 1 and day 14).
Message Bank included
Short posts and DMs, ready to paste.
Download: Message Bank (Markdown)/blog/assets/14-day-challenge-message-bank.md
Numbers to watch (KPIs)
- Sign‑ups → participants (aim ≥70%).
- Daily post views and replies.
- End‑of‑challenge calls booked.
- Conversions to paid (target 10–25% for warm audiences).
Examples, not promises. Your list and offer shape results.
When this won’t work
- Your audience is cold and you won’t DM.
- The tasks are too hard (people quit).
- You sell 5 different plans at the end (confuses buyers).
FAQs
Free or paid?
Both can work. Paid can reduce no‑shows.
Where should I host it?
Anywhere your people already are (IG broadcast channel, FB group, WhatsApp, SMS).
What do I sell after?
One clear plan that matches the challenge result.
Next steps
- Download the calendar and message bank.
- Set your dates and channel.
- Post day 1 today.
- Track sign‑ups and conversions.
Inline CTA (Engage/Monetize)
- Free Check‑in Script Bank (keep people on track).
- Free Offer Calculator (Sheet) (price your post‑challenge plan).
Disclaimer
This is education. It is not business, legal, or medical advice. Results vary.