Who this is for
Coaches who want a simple, strong offer with clear value and price.
What you will get
- A one‑page offer.
- A stack that raises value (without fluff).
- A simple price calculator.
How we built this
We looked at offers that closed at solid rates. We cut what didn’t change outcomes and kept changes that helped clients stick with the plan.
Step 1 — Core offer in one line
Who it is for + result + time + method (optional).
Example
“I help new lifters add 25 lb to their deadlift in 8 weeks with 3×/week sessions.”
Step 2 — Stack real value (no tricks)
Add only what boosts outcomes:
- Speed: kickoff call in 48 hours; fast wins in week 1.
- Support: weekly check‑in; 24‑hour reply window.
- Clarity: plan + grocery list + video form cues.
- Risk reversal: “If you do the plan and don’t improve by X, we work free for 2 extra weeks.”
Only add parts you can deliver well.
Step 3 — Price with simple math
- Your weekly time (calls + edits): e.g., 45 min.
- Your cost (tools, payments): e.g., $20/month.
- Client value (what the result is worth to them).
- Set a price you can say with confidence.
Download: Offer Calculator (CSV)/blog/assets/offer-calculator.csv
Step 4 — Show one plan
One path. Clear steps. Simple payment link.
Example structure
- Week 0: kickoff call + plan.
- Weeks 1–8: 3 sessions/week + weekly check‑in.
- Add‑ons: form checks, grocery list, sprint plan.
When this won’t work
- Promise everything to everyone.
- Add parts you cannot deliver.
- Hide price or make it hard to buy.
FAQs
Should I price per month or per program?
New coaches do well with program pricing (e.g., 8 weeks). Both can work.
Do I need a guarantee?
Only if you can enforce the rules (attendance, logs). Keep it fair and clear.
How do I raise price later?
Improve outcomes (faster wins, better support, clearer plan). Raise price when demand exceeds supply.
Next steps
- Write your core one‑liner.
- Pick 2–3 stack items you can deliver.
- Use the calculator.
- Publish one plan and a payment link.
Inline CTA (Monetize/Program)
- Free Offer Calculator (Sheet)
- Free Program Builder Checklist (keeps plans consistent)
Disclaimer
This is education. It is not business, legal, or medical advice. Results vary.